Welcome to Bob

Our Story

We are three ordinary men on an extraordinary mission: to revolutionise the body wash industry. Frustrated with plastic waste, toxic ingredients, and uninspiring brands, we decided to create something entirely new. Our journey began with the realisation that traditional liquid body wash and soap bars just weren't cutting it. You can't travel with a wet soap bar, liquid body wash bottles leak in your bag, and a staggering 1.4 billion plastic body wash bottles are discarded every year.

Determined to make a change, we envisioned a sustainable alternative to liquid body wash and soap bars. We wanted to create a refillable body wash applicator with a hard body wash bar that was toxin-free and designed to match a man's skin pH of 5.5. After 12 months of rigorous research, design, and development, we are proud to introduce Bob—the world’s first hard refillable body wash bar and applicator.

Thank you so much for taking the time to learn more about Bob and we hope you will soap-port us by pre-ordering Bob today. 

With love from three ordinary men,

Mike, Will & Max

We love showering, but some things really frustrated us

So we decided to do something about it

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What matters to us

pH-ocus

Reduce Waste

Toxin-Free

Biodegradable

Who we are

Shower Lovers

Behind the shower curtain we are three ordinary men who believe that a shower is a man's best friend. Day or night, we believe that a shower is a place for men to celebrate, to relax, to reflect, and to cry. 

But we felt that our showers were being neglected. Poor ingredients, a lack of innovation, and no sustainable solution to plastic body wash bottles were just some of the reasons which inspired us to revolutionise the body wash industry, and launch the world’s first hard refillable body wash for men.

Entrepreneurs

Our founding team is made up of experienced and successful entrepreneurs and like any good founding team, they find amazing advisors to come on the journey with them. 

Our soap-porters (like what we did there) are ex Unilever, P&G, Body Shop, Mous, HUEL, and ASOS and they bring a wealth of experience behind the shower curtain. 

We have a long way to go but are committed to revolutionising the body wash industry.

Doers

We get sh*%t done. 

We raised our first investment, we found our product design agency, Beta, and we developed the world’s first hard refillable body wash, for men. 

Everything you see from our website, to our products, from our packaging, to our social media posts are all designed in house. We care about every little detail, from the source of our ingredients, to the recycling of our packaging, it’s the 1%'s that make all the difference. 

It's Show-er time!

Bob, the new way to wash.

Pre-order now