Our Story
We are three ordinary men with an extraordinary mission: to transform the way men approach body wash. Frustrated with plastic waste, harsh ingredients, and uninspiring options, we set out to create something better. It all began with the realisation that traditional liquid body wash and soap bars just weren’t cutting it. Wet soap bars aren’t travel-friendly, liquid body wash bottles leak, and over 1.4 billion plastic body wash bottles end up discarded every year.
Mike had sensitive skin and wanted a body wash that was gentle, effective, and matched a man’s natural pH level of 5.5. Max wanted to reduce plastic waste by creating a refillable and sustainable alternative to disposable body wash bottles. And Will, always on the go between the gym, work, and holidays, needed a body wash that was travelproof and convenient.
Together, we reimagined the way men wash. After 18 months of rigorous research, design, and development, Bob was born—the world’s first hard refillable body wash bar and applicator. Free from harsh ingredients like sulfates and carcinogens, Bob is kind to your skin, your planet, and your busy lifestyle.
Thank you for taking the time to learn about Bob. We hope you’ll join us on this journey and buy Bob today.
Much love,Mike, Will & Max (aka Bob)
We love showering, but some things really frustrated us
So we did something about it
"Bob is offering a unique product and soap that respects the body and the environment. Excited to see where Michael and the team can take Bob."
— Asad ur Rehman, Ex global director - Unilever
"In my view Bob has the characteristics of a business that is on the pathway to success. A great idea combined with clever leadership."
— John Burchill, Ex chief commercial advisor, the body shop
"What Bob is trying to do is not only unique but a real attempt at making the personal care category sustainable. I can't wait to see it come to life!"
— Lisa Marcias, Ex chief commercial officer - HUEL
What matters to us
pH-ocus
Bob is meticulously formulated with a pH of 5.5, the optimal level for a man to maintain healthy skin. This balance ensures that Bob is gentle on your skin, preserving its natural oils and preventing irritation. By aligning with your skin’s natural pH, Bob promotes a healthier, more resilient skin barrier, making it suitable for all skin types, including sensitive skin. Experience a shower that not only cleanses but also nourishes your skin with every use.
Reduce Waste
Bob is committed to reducing waste and promoting sustainability. Our innovative refill system eliminates the need for single-use plastic bottles, significantly cutting down on plastic waste. By choosing Bob, you’re making a conscious decision to support a greener planet. Each refillable body wash bar has less waste than traditional liquid soaps, ensuring you not only reduce plastic waste but also enjoy cost-effective hygiene solutions. Join us in our mission to revolutionise the body wash industry.
No Nasties
Your health and safety are our top priorities. Our body wash bars are made from skin-loving ingredients that provide a pure and effective clean. Free from parabens, sulphates, and artificial fragrances, Bob ensures that your skin is treated with the utmost care. Trust in Bob to deliver a safe, rejuvenating shower experience that leaves your skin feeling fresh and revitalised.
Who we are
Shower Lovers
Behind the shower curtain we are three ordinary men who believe that a shower is a man's best friend. Day or night, we believe that a shower is a place for men to celebrate, to relax, to reflect, and to cry.
But we felt that our showers were being neglected. Poor ingredients, a lack of innovation, and no sustainable solution to plastic body wash bottles were just some of the reasons which inspired us to revolutionise the body wash industry, and launch the world’s first hard refillable body wash for men.
Entrepreneurs
Our founding team is made up of experienced and successful entrepreneurs and like any good founding team, they find amazing advisors to come on the journey with them.
Our soap-porters (like what we did there) are ex Unilever, P&G, Body Shop, Mous, HUEL, and ASOS and they bring a wealth of experience behind the shower curtain.
We have a long way to go but are committed to revolutionising the body wash industry.
Doers
We get sh*%t done.
We raised our first investment, we found our product design agency, Beta, and we developed the world’s first hard refillable body wash, for men.
Everything you see from our website, to our products, from our packaging, to our social media posts are all designed in house. We care about every little detail, from the source of our ingredients, to the recycling of our packaging, it’s the 1%'s that make all the difference.